I was awed with another number. The huge figure representing adults who went online in the US in 2012 — It’s 84%! Furthermore, 52% of companies use social media to connect and communicate with customers. This only means one thing — the way business communicates with the customer has changed forever. When a company needs to engage its market, it sends tweets, or create eye catching statuses on facebook. If it needs to expound on matters i.e. updates, imporant develoments, or new product launches, and social media limits the execution, then they can blog about them on their sites.
Original Source: USC’s Online Communications Degree
