However, the above rule works for the work force, but for companies who want to reach out to college students, the normal 9-5 workday doesn’t apply. To further improve on their social media strategy, experimentation is highly recommended for small businesses, and they can also use numerous tools to automate postings and tweets at different times throughout the day. Since people are also online during weekends, they should take advantage of this great time to engage their customers too, since most of them are relaxing during this time. So far, the times that are emphasized in the graphic are the most appropriate times to send your messages on social media.

Original Source: Entrepreneur.com Featured photo credit: The Best Times to Use Social Platforms/SumAll via entrepreneur.com

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