Once you’ve committed to eliminating subjective view points from your project, you must also commit to eliminating them so that your present and future efforts remain consistent. Consistency is just as important as clarity and when implemented on a regular basis, as it instills trust from everyone involved. Often, our success depends upon the trust of others and enables us to stay focused on tasks that are most important. The danger in not remaining committed to eliminating subjective view points and not being consistent about it – is that you run the risk of appearing unprofessional, uncaring, or completely inept to perform a job. This is not to suggest however, that subjective view points don’t have a place in life – it merely points out how they can delay productivity for those of us who must deal with fact-based tasks. Leave subjective view points for the poets and the artists. Your reputation after all, just may depend upon the successful and meaningful representation of key concepts – not their creative applications. Nicole Miller is a developer and member of the Association of Shareware Professionals.